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WHO
EXACTLY
ARE
WE?

And what do we do ?

OUR STORY

Founded in Montreal, with deep roots in Canada and a strong attachment to the city’s culture of science, health, and innovation; our company was created at the intersection of pharmaceutical expertise, nutrition, and sports. The founder’s expertise, Dr. Houdrouge (Bachelor’s degree in Pharmacy, Master’s degree in Pharmaceutical Drug Manufacturing and a PhD in Nutrition) speaks volume about it.

Why did he create NBP?

NBP was built from the belief that better health starts with a combination of science, nutrition, movement, and healthy daily habits. 

 

After decades in the pharmaceutical industry, a health-first philosophy was born from the frustration of seeing supplements containing unnecessary additive, unclear ingredients, exaggerated marketing or inconsistent quality. We firmly believe long-term wellbeing comes before trends or short-term performance. 

 

Designed to bring together the known rigor of the pharmaceutical world with the accessibility of everyday nutrition and sports. 

 

NBP was made for everyone pursuing a healthier and more active lifestyle, from everyday consumers to athlete.

 

Proudly Canadian, we have the ambition of bringing Montreal-born quality and expertise to consumers well-beyond Canada. We are Made in Canada, For the World. 

In other words? Let’s put Montreal on the map. 

 

At last, we are guided by one very simple idea: People should be able to trust what they put into their bodies.

OUR FOCUS

That very simple idea and belief starts with carefully selected, high-quality ingredients. We prioritize natural and Canadian-Sourced ingredients whenever possible. Our products are formulated here, by us, around clean, simple formulations, rather than unnecessary complexity. 

We focus on certified, non-GMO ingredients, and refuse to use unnecessary artificial colours, flavours, fillers, or additives. We take pride in the fact that every formulation is guided by science and real nutritional needs. Not passing marketing trends. 

 

Thus, we place strong importance on transparency, traceability, safety and consistency. 

 

At last, our products are designed to support everyday health, sport, recovery, performance, and long-term wellbeing. 

 

At the centre of everything is the same promise: Canadian quality, scientific credibility, and real nutrition.

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